The question is: What will web history do to SEO efforts?
Google recently launched Web History. Web History allows you to see all your searches (you can pause it or completely turn it off) in order for them to collect data in order to provide you a better search product (results).
Here’s the official word from Google:
With Web History, you’ll be able to:
View and manage your web activity.
You know that great web site you saw online and now can’t find? From now on, you can. With Web History, you can view and search across the full text of the pages you’ve visited, including Google searches, web pages, images, videos and news stories. You can also manage your web activity and remove items from your web history at any time.
Get the search results most relevant to you.
Web History helps deliver more personalized search results based on the things you’ve searched for on Google and the sites you’ve visited. You might not notice a big impact on your search results early on, but they should steadily improve over time the more you use Web History.
Follow interesting trends in your web activity.
Which sites do you visit frequently? How many searches did you do between 10 a.m. and 2 p.m.? Web History can tell you about these and other interesting trends in your web activity.
So what is this going to do to SEO? I think we will see more social bias. Think YouTube and Google+. Lest not forgot Picasa and some of the other oddball products from Google. We are already seeing results from things Google+ friends (and circles) are sharing being integrated into our results when searching for similar terms.
+1 is about to get real popular thanks to web history from Google. (Tweet This!)
Copyright 2013 - Drew Poland & Argyle Design LLC